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Ride-the-Wave Strategy – Best for Stock Traders

Ride-the-Wave targets multi-day price momentum following a company’s earnings announcement (EA). With this strategy:

  1. Buy a stock one day post-EA if a stock reacts positively post-earnings:
    1. Near the close of trading the EA-day for a pre-market-EA
    2. Near the close of the following day for a post-market-EA
  2. Sell-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Similarly,

  1. short a stock one day post-EA if a stock reacts negatively post-earnings:
    1. near the close of trading the EA-day for a premarket-EA
    2. near the close of the following day for a post-market-EA
  2. then buy-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Important: Ride-the-Wave is predicated on significant price momentum triggered by an EA. The 7-10 day scenario is the maximum trade hold-time. If you see post EA-momentum is halted or reversed by a significant opposite move, re-evaluate your presence in the trade.

This popular StockEarnings screen below will give you a list of stocks that historically exhibit significant price momentum following an EA for the next seven days:

  1. Stocks exhibiting positive post-EA price moves are buy-candidates
  2. Stocks exhibiting negative post-EA price moves are sell/short-candidates

The screen includes those stocks whose Earnings just came out in last two days.

Screen criteria:

  1. Earnings Date Start Date : Current Date + -1 Day
  2. Earnings Date End Date : Current Date + -2 Days
  3. Predicted Move (Next Day) Max : 7%
  4. Predicted Move (On 7th Day) Min : 7%

Strategy Guideline:

  1. Buy the stock if stock has reacted positively. Short the stock if stock has reacted negatively (see above).
  2. Close the position in 7-10 days, or possibly earlier based on price move.

Volatility Crush Strategy - Best for Options Traders

The Volatility Crush strategy is used with stocks that typically experience relatively low-to-moderate price moves (≤4%) following their Earnings Announcements (EA). The basic trade idea is to sell put or call options right before the EA, collecting a credit when options premium is very high due to elevated implied volatility (IV). You then close the position right after the EA by buying the option back much cheaper due to the significant drop in IV that occurs after the mystery of the EA disappears. In assessing this trade, you need to do your homework to ensure you collect sufficient premium to make the trade worthwhile.

This trade is practical due to the low-to-moderate price-move after the EA, which generally won’t significantly affect the options price, unlike an “action” stock, which experience great price moves post-EA. With these symbols, if you’re on the right side of the price move, that’s a great thing. But if you’re on the wrong side of the move, not so great. Consequently, by minimizing the effect of the post-EA price move, you have a much better chance to profit from the reduction in IV without it being ruined by a violent price move.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular stockearnings screen will give you a list of stocks which do not react more than 4% fpost-EA. It includes only those stocks whose earnings are releasing next day.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 1
  2. Earnings Date End Date : Current Date + 1
  3. Predicted Move (Next Day) Max : 4%
  4. Options Type: Weekly

Strategy Guideline:

  1. Options Strategy: Sell Call and Put
  2. Options Strike Price: Current Stock Price – (% Predicated Move x 2)
  3. Expiration Date: It should generally be the closest expiry immediately after the EA.
  4. Buy Insurance: Buying back Call and Put at Strike price which 10% lower than Sell Strike Price is optional but recommended.

Watch Video for More Detail

Volatility Rush Strategy - Best for Options Traders

The Volatility Rush takes advantage of increasing options premiums into earnings announcements (EA) caused by an anticipated rise in Implied Volatility (IV). With this strategy, Buy a Call and Put at-the-money (a long straddle) 2-3 weeks before the EA when IV is lower. Sell the position either (1) the night before the EA when the company announces earnings pre-market, or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular screen will give you a list of stocks whose Options premiums tend to rise into Earnings. It includes only those stocks whose Earnings are at least two weeks away from today.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 15 Days
  2. Earnings Date End Date : Current Date + 30 Days
  3. Predicted Move (Next Day) Min : 5%
  4. Options Type: Weekly or Monthly if that lines up with the two to three-week lead-time for entering the trade

Strategy Guideline:

  1. Buy a Straddle at or close to the money two to three weeks pre-EA.
  2. Sell the position either the night before the EA when the company announces earnings pre-market, or during the EA day when it announces post-market.
  3. Expiration date should generally be the closest expiry immediately after the EA.
  4. Straddle price should not be more 60% of predicted move.

Predicted Move (Volatility)

Similar to Implied Volatility in Options. Expected volatility % based on our Proprietary Volatility Predication Model. We are expecting that stock price will likely to reach % in either direction by the end of next trading session after Earnings are released and not necessarily the closing volatility %.

Why is it important?

    This indicator helps

  1. Knowing expected volatility in stocks after Earnings helps to decide trading stocks before Earnings Announcement.
  2. Taking Advantage of volatility collapse following Earnings Results by using Advance Options strategies such as Spread and Straddles.

Since Last Earnings

Change in share price since last Earnings release.

Why is it Important?

When share has gained more than 10% since it's last Earning release, it tends to over react to minor bad news and give up some gains if not all. So, it contains more downside volatility than upside When share has dropped more than 10% since it's last Earning release, it tends to over react to minor good news and recover some drops if not all. So, it contains more upside volatility than downside.

EPS Surprise (%)

Occurs when a company's reported quarterly or annual profits are above or below analysts' expectations. Here is the formula to derive % EPS Surprice:

Actual EPS - Estimated EPS
------------------------------------- x 100
Estimated EPS

Why is it Important?

Earnings surprises can have a huge impact on a company's stock price. Several studies suggest that positive earnings surprises not only lead to an immediate hike in a stock's price, but also to a gradual increase over time. Hence, it's not surprising that some companies are known for routinely beating earning projections. A negative earnings surprise will usually result in a decline in share price.

Next Day Price Change (%)

Next Regular trading session Closing price following Earnings result.

For After Market Close Earnings, It is a next trading day closing price. For Before Market Open Earnings, It is the same trading day closing price.

Why is it Important?

Next Day price change is a reaction of Earnings result.

What Wall Street Expects from PepsiCo’s Earnings 

Posted on Jul 07, 2026 by Ian Cooper

What Wall Street Expects from PepsiCo’s Earnings 

PepsiCo (NASDAQ: PEP) is scheduled to report second-quarter results before the opening bell on Thursday, with investors looking for signs that demand is holding up. Analysts expect PepsiCo to deliver respectable year-over-year growth in both earnings and revenue. Consensus estimates call for adjusted earnings of about $2.20 per share on revenue of about $24 billion.

Wall Street will be watching to see whether Frito-Lay North America continues to recover. The snacks division remains PepsiCo’s largest profit engine, making its performance critical to the overall earnings report. Any evidence that consumers are buying more chips and snack foods without sacrificing profitability would likely be viewed as a positive development.

Focus on Snack Demand



A major area of attention will be PepsiCo’s snack business, especially Frito-Lay North America, which remains the company’s biggest profit driver. This division includes popular brands like Lay’s, Doritos, and Cheetos. Investors want to know if snack demand is improving after recent softness. If shoppers are buying more snacks, it would suggest that demand for everyday packaged foods is holding up well.

PepsiCo’s beverage division will also be closely watched. This part of the business includes well-known brands such as Pepsi, Mountain Dew, and Gatorade. While these products remain widely consumed, competition in the beverage market continues to be intense.

Investors will be looking for updates on how PepsiCo is performing in key categories like zero-sugar drinks, sports drinks, and energy beverages. These segments have been important growth areas as consumer preferences shift toward healthier or functional options.

International markets are another key focus. PepsiCo has generally seen stronger growth outside North America, and investors will want to know if that trend is continuing. Strong performance overseas could help balance any weakness in U.S. sales.

Guidance Matters Most

While quarterly results are important, PepsiCo’s forward-looking guidance may have an even bigger impact on the stock. If PepsiCo raises its full-year outlook, it would likely be seen as a sign that the business is managing well despite economic uncertainty. It would suggest that demand is stable and that the company is confident in its ability to grow earnings.

However, if PepsiCo keeps its forecast unchanged or becomes more cautious, it could signal that growth is slowing. That might reinforce concerns that consumers are becoming more selective with their spending, especially on higher-priced branded goods.

Mixed Views From Analysts

Market sentiment around PepsiCo is somewhat divided. The company is still widely viewed as a stable, defensive investment because of its global brands, strong cash flow, and long history of dividend payments. These qualities often make it attractive during uncertain economic periods.

At the same time, some analysts have recently lowered their price targets ahead of earnings. Their concerns mainly focus on weaker trends in North American snack volumes and the possibility that consumer spending is cooling.

Other analysts remain more positive. They argue that PepsiCo’s broad product mix, international exposure, and ability to generate consistent cash flow make it well-positioned even if growth slows temporarily.

pepsico-StockEarnings

A Key Early Test For Earnings Season

Because the company sells products that millions of consumers purchase every day, its results often provide valuable insights into household budgets, grocery-shopping behavior, and pricing power across the consumer staples sector. Investors will use the report to gauge whether shoppers remain willing to pay premium prices or are increasingly seeking lower-cost alternatives.

With markets entering a busy earnings season, PepsiCo’s results could help shape expectations for other consumer companies reporting in the weeks ahead. A strong performance with supportive guidance would reinforce confidence that consumer demand remains resilient. Conversely, disappointing results or a weaker outlook could raise fresh concerns about slowing spending and increasing pressure on corporate profits.

Over the last 26 years, he’s taught thousands of investors how to trade news flow and herd mentality using a unique blend of technical and fundamental analysis. Cooper was among the few analysts to spot the financial crisis of 2008, the top of subprime and Alt-A, the death of Lehman Brothers, Bear Stearns, and New Century Financial, and even the Dow’s collapse to 6,500, as well as its recovery. He even called for gold to rally well above $1.500 when it traded under $600. At the moment, Cooper makes use of technical, fundamental and news analysis, to help individual investors grow their wealth. He’s a firm believer that hard work and thorough research will lead to investment success.

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