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Ride-the-Wave Strategy – Best for Stock Traders

Ride-the-Wave targets multi-day price momentum following a company’s earnings announcement (EA). With this strategy:

  1. Buy a stock one day post-EA if a stock reacts positively post-earnings:
    1. Near the close of trading the EA-day for a pre-market-EA
    2. Near the close of the following day for a post-market-EA
  2. Sell-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Similarly,

  1. short a stock one day post-EA if a stock reacts negatively post-earnings:
    1. near the close of trading the EA-day for a premarket-EA
    2. near the close of the following day for a post-market-EA
  2. then buy-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Important: Ride-the-Wave is predicated on significant price momentum triggered by an EA. The 7-10 day scenario is the maximum trade hold-time. If you see post EA-momentum is halted or reversed by a significant opposite move, re-evaluate your presence in the trade.

This popular StockEarnings screen below will give you a list of stocks that historically exhibit significant price momentum following an EA for the next seven days:

  1. Stocks exhibiting positive post-EA price moves are buy-candidates
  2. Stocks exhibiting negative post-EA price moves are sell/short-candidates

The screen includes those stocks whose Earnings just came out in last two days.

Screen criteria:

  1. Earnings Date Start Date : Current Date + -1 Day
  2. Earnings Date End Date : Current Date + -2 Days
  3. Predicted Move (Next Day) Max : 7%
  4. Predicted Move (On 7th Day) Min : 7%

Strategy Guideline:

  1. Buy the stock if stock has reacted positively. Short the stock if stock has reacted negatively (see above).
  2. Close the position in 7-10 days, or possibly earlier based on price move.

Volatility Crush Strategy - Best for Options Traders

The Volatility Crush strategy is used with stocks that typically experience relatively low-to-moderate price moves (≤4%) following their Earnings Announcements (EA). The basic trade idea is to sell put or call options right before the EA, collecting a credit when options premium is very high due to elevated implied volatility (IV). You then close the position right after the EA by buying the option back much cheaper due to the significant drop in IV that occurs after the mystery of the EA disappears. In assessing this trade, you need to do your homework to ensure you collect sufficient premium to make the trade worthwhile.

This trade is practical due to the low-to-moderate price-move after the EA, which generally won’t significantly affect the options price, unlike an “action” stock, which experience great price moves post-EA. With these symbols, if you’re on the right side of the price move, that’s a great thing. But if you’re on the wrong side of the move, not so great. Consequently, by minimizing the effect of the post-EA price move, you have a much better chance to profit from the reduction in IV without it being ruined by a violent price move.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular stockearnings screen will give you a list of stocks which do not react more than 4% fpost-EA. It includes only those stocks whose earnings are releasing next day.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 1
  2. Earnings Date End Date : Current Date + 1
  3. Predicted Move (Next Day) Max : 4%
  4. Options Type: Weekly

Strategy Guideline:

  1. Options Strategy: Sell Call and Put
  2. Options Strike Price: Current Stock Price – (% Predicated Move x 2)
  3. Expiration Date: It should generally be the closest expiry immediately after the EA.
  4. Buy Insurance: Buying back Call and Put at Strike price which 10% lower than Sell Strike Price is optional but recommended.

Watch Video for More Detail

Volatility Rush Strategy - Best for Options Traders

The Volatility Rush takes advantage of increasing options premiums into earnings announcements (EA) caused by an anticipated rise in Implied Volatility (IV). With this strategy, Buy a Call and Put at-the-money (a long straddle) 2-3 weeks before the EA when IV is lower. Sell the position either (1) the night before the EA when the company announces earnings pre-market, or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular screen will give you a list of stocks whose Options premiums tend to rise into Earnings. It includes only those stocks whose Earnings are at least two weeks away from today.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 15 Days
  2. Earnings Date End Date : Current Date + 30 Days
  3. Predicted Move (Next Day) Min : 5%
  4. Options Type: Weekly or Monthly if that lines up with the two to three-week lead-time for entering the trade

Strategy Guideline:

  1. Buy a Straddle at or close to the money two to three weeks pre-EA.
  2. Sell the position either the night before the EA when the company announces earnings pre-market, or during the EA day when it announces post-market.
  3. Expiration date should generally be the closest expiry immediately after the EA.
  4. Straddle price should not be more 60% of predicted move.

Predicted Move (Volatility)

Similar to Implied Volatility in Options. Expected volatility % based on our Proprietary Volatility Predication Model. We are expecting that stock price will likely to reach % in either direction by the end of next trading session after Earnings are released and not necessarily the closing volatility %.

Why is it important?

    This indicator helps

  1. Knowing expected volatility in stocks after Earnings helps to decide trading stocks before Earnings Announcement.
  2. Taking Advantage of volatility collapse following Earnings Results by using Advance Options strategies such as Spread and Straddles.

Since Last Earnings

Change in share price since last Earnings release.

Why is it Important?

When share has gained more than 10% since it's last Earning release, it tends to over react to minor bad news and give up some gains if not all. So, it contains more downside volatility than upside When share has dropped more than 10% since it's last Earning release, it tends to over react to minor good news and recover some drops if not all. So, it contains more upside volatility than downside.

EPS Surprise (%)

Occurs when a company's reported quarterly or annual profits are above or below analysts' expectations. Here is the formula to derive % EPS Surprice:

Actual EPS - Estimated EPS
------------------------------------- x 100
Estimated EPS

Why is it Important?

Earnings surprises can have a huge impact on a company's stock price. Several studies suggest that positive earnings surprises not only lead to an immediate hike in a stock's price, but also to a gradual increase over time. Hence, it's not surprising that some companies are known for routinely beating earning projections. A negative earnings surprise will usually result in a decline in share price.

Next Day Price Change (%)

Next Regular trading session Closing price following Earnings result.

For After Market Close Earnings, It is a next trading day closing price. For Before Market Open Earnings, It is the same trading day closing price.

Why is it Important?

Next Day price change is a reaction of Earnings result.

McDonald’s Stock Hits 2-Year Low, But Valuation Looks Fair

Posted on Aug 05, 2026 by Chris Markoch

McDonald’s Stock Hits 2-Year Low, But Valuation Looks Fair

McDonald’s (NYSE: MCD) shares traded near $265.93 Tuesday afternoon, up a modest 0.26% after the company’s Q2 2026 earnings report, following a stretch that took the stock more than 20% below its March all-time high. The setup into the print was rough: rising gas prices squeezing lower-income diners, a brutal comparison against last year’s Minecraft Happy Meal promotion, and a chart that had round-tripped to levels not seen since mid-2024. The report itself told a more complicated story than the sell-off implied.

Diluted earnings per share came in at $3.32, up 6% from $3.14 a year earlier; excluding restructuring charges, adjusted EPS was $3.38. Consolidated revenue rose 4% to $7.1 billion, and Systemwide sales climbed 5% to $37 billion. Global comparable sales rose 1.3%, while U.S. same-store sales climbed just 0.8% — a sharp deceleration from 2.5% growth in the same quarter last year.

The stock’s muted, single-digit reaction says as much about depressed expectations as it does about the quarter itself. Trading around 22 times trailing earnings — well below the multiple near 28 times it commanded at the March high — McDonald’s now looks priced closer to fair value than a premium growth story, even with growth decelerating. That combination of a beaten-down valuation and a still-growing business is exactly what makes this print worth a closer look.

A Fair Price for a Business That’s Still Growing



Here’s the part of the story the headline decline obscures: McDonald’s net income rose 5%, and diluted EPS rose 6% over the past year, even as the stock price fell more than 20% from its high. That means most of the decline came from investors paying less per dollar of earnings, not from the business earning less. At roughly 22 times trailing earnings, McDonald’s trades well below the multiple it commanded in March.

That re-rating matters because the underlying business hasn’t broken. McDonald’s posted positive comparable sales across every segment for the fourth straight quarter, and Systemwide sales to loyalty members grew more than 20% over the trailing twelve months to $40 billion, with 90-day active loyalty users up 13% to nearly 220 million. For value-minded investors, that combination is a reasonable price for a business still generating cash and growing its loyalty base.

Revenue Beat Last Year, Even If the Deceleration Is Real

McDonald’s beat its own year-ago revenue by 4% and grew Systemwide sales by 5%. That’s still growth — the question is the shape of it. U.S. comparable sales rose just 0.8%, down sharply from 2.5% a year ago, driven by favorable check growth that was partly offset by negative guest counts.

CEO Chris Kempczinski acknowledged as much, saying the company sees “an opportunity to raise the bar” in the U.S. specifically. The appointment of Skye Anderson, a 26-year company veteran, as President of McDonald’s USA signals that management recognizes the domestic business needs sharper execution, not just favorable pricing.

Chart Shows an Early, Unconfirmed Bullish Signal

The daily chart shows MCD closing near $265.93, still well below its 50-day moving average of $274.22 — a sign the broader downtrend from the March high hasn’t reversed. Price has spent the last four months carving out a shallow base in the $260s-$280s range, repeatedly testing support without a decisive breakdown.

More encouraging: the MACD line has just crossed above its signal line, ticking to roughly 0.23 versus -2.09, its first bullish crossover since the stock’s decline began. That’s an early signal, not confirmation — the stock still trades under its 50-day average, and one crossover doesn’t reverse a five-month downtrend on its own.

mcdonald's_StockEarnings

The Bottom Line: Valuation Offers a Cushion, Not a Guarantee

McDonald’s delivered a quarter that beat depressed expectations without erasing the traffic concerns that dragged the stock to a 2-year low. What’s changed is the valuation math: a business still growing earnings and its loyalty base, now trading at a multiple well off its highs, offers investors a fairer entry point than they’ve had in years.

That’s not the same as a confirmed bottom. Gas prices, U.S. guest counts, and a price above the 50-day average remain real hurdles. But for investors comfortable owning a mature, cash-generative business at a reasonable price, McDonald’s looks less overvalued — and worth watching closely for confirmation of the next leg.

mcdonald's_StockEarnings

A former marketing copywriter turned freelance financial writer and market analyst. I have a passion for delivering insights to investors. I write regularly about stocks for StockEarnings and MarketBeat. Posts are not advice.

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