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Ride-the-Wave Strategy – Best for Stock Traders

Ride-the-Wave targets multi-day price momentum following a company’s earnings announcement (EA). With this strategy:

  1. Buy a stock one day post-EA if a stock reacts positively post-earnings:
    1. Near the close of trading the EA-day for a pre-market-EA
    2. Near the close of the following day for a post-market-EA
  2. Sell-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Similarly,

  1. short a stock one day post-EA if a stock reacts negatively post-earnings:
    1. near the close of trading the EA-day for a premarket-EA
    2. near the close of the following day for a post-market-EA
  2. then buy-to-close after 7-10 days, or possibly earlier if a desired price target is reached

Important: Ride-the-Wave is predicated on significant price momentum triggered by an EA. The 7-10 day scenario is the maximum trade hold-time. If you see post EA-momentum is halted or reversed by a significant opposite move, re-evaluate your presence in the trade.

This popular StockEarnings screen below will give you a list of stocks that historically exhibit significant price momentum following an EA for the next seven days:

  1. Stocks exhibiting positive post-EA price moves are buy-candidates
  2. Stocks exhibiting negative post-EA price moves are sell/short-candidates

The screen includes those stocks whose Earnings just came out in last two days.

Screen criteria:

  1. Earnings Date Start Date : Current Date + -1 Day
  2. Earnings Date End Date : Current Date + -2 Days
  3. Predicted Move (Next Day) Max : 7%
  4. Predicted Move (On 7th Day) Min : 7%

Strategy Guideline:

  1. Buy the stock if stock has reacted positively. Short the stock if stock has reacted negatively (see above).
  2. Close the position in 7-10 days, or possibly earlier based on price move.

Volatility Crush Strategy - Best for Options Traders

The Volatility Crush strategy is used with stocks that typically experience relatively low-to-moderate price moves (≤4%) following their Earnings Announcements (EA). The basic trade idea is to sell put or call options right before the EA, collecting a credit when options premium is very high due to elevated implied volatility (IV). You then close the position right after the EA by buying the option back much cheaper due to the significant drop in IV that occurs after the mystery of the EA disappears. In assessing this trade, you need to do your homework to ensure you collect sufficient premium to make the trade worthwhile.

This trade is practical due to the low-to-moderate price-move after the EA, which generally won’t significantly affect the options price, unlike an “action” stock, which experience great price moves post-EA. With these symbols, if you’re on the right side of the price move, that’s a great thing. But if you’re on the wrong side of the move, not so great. Consequently, by minimizing the effect of the post-EA price move, you have a much better chance to profit from the reduction in IV without it being ruined by a violent price move.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

For this trade, open the position either (1) the night before the EA when the company announces earnings or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular stockearnings screen will give you a list of stocks which do not react more than 4% fpost-EA. It includes only those stocks whose earnings are releasing next day.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 1
  2. Earnings Date End Date : Current Date + 1
  3. Predicted Move (Next Day) Max : 4%
  4. Options Type: Weekly

Strategy Guideline:

  1. Options Strategy: Sell Call and Put
  2. Options Strike Price: Current Stock Price – (% Predicated Move x 2)
  3. Expiration Date: It should generally be the closest expiry immediately after the EA.
  4. Buy Insurance: Buying back Call and Put at Strike price which 10% lower than Sell Strike Price is optional but recommended.

Watch Video for More Detail

Volatility Rush Strategy - Best for Options Traders

The Volatility Rush takes advantage of increasing options premiums into earnings announcements (EA) caused by an anticipated rise in Implied Volatility (IV). With this strategy, Buy a Call and Put at-the-money (a long straddle) 2-3 weeks before the EA when IV is lower. Sell the position either (1) the night before the EA when the company announces earnings pre-market, or (2) during the EA day when it announces post-market, generally capturing IV at or close to its peak.

This popular screen will give you a list of stocks whose Options premiums tend to rise into Earnings. It includes only those stocks whose Earnings are at least two weeks away from today.

Screen criteria:

  1. Earnings Date Start Date : Current Date + 15 Days
  2. Earnings Date End Date : Current Date + 30 Days
  3. Predicted Move (Next Day) Min : 5%
  4. Options Type: Weekly or Monthly if that lines up with the two to three-week lead-time for entering the trade

Strategy Guideline:

  1. Buy a Straddle at or close to the money two to three weeks pre-EA.
  2. Sell the position either the night before the EA when the company announces earnings pre-market, or during the EA day when it announces post-market.
  3. Expiration date should generally be the closest expiry immediately after the EA.
  4. Straddle price should not be more 60% of predicted move.

Predicted Move (Volatility)

Similar to Implied Volatility in Options. Expected volatility % based on our Proprietary Volatility Predication Model. We are expecting that stock price will likely to reach % in either direction by the end of next trading session after Earnings are released and not necessarily the closing volatility %.

Why is it important?

    This indicator helps

  1. Knowing expected volatility in stocks after Earnings helps to decide trading stocks before Earnings Announcement.
  2. Taking Advantage of volatility collapse following Earnings Results by using Advance Options strategies such as Spread and Straddles.

Since Last Earnings

Change in share price since last Earnings release.

Why is it Important?

When share has gained more than 10% since it's last Earning release, it tends to over react to minor bad news and give up some gains if not all. So, it contains more downside volatility than upside When share has dropped more than 10% since it's last Earning release, it tends to over react to minor good news and recover some drops if not all. So, it contains more upside volatility than downside.

EPS Surprise (%)

Occurs when a company's reported quarterly or annual profits are above or below analysts' expectations. Here is the formula to derive % EPS Surprice:

Actual EPS - Estimated EPS
------------------------------------- x 100
Estimated EPS

Why is it Important?

Earnings surprises can have a huge impact on a company's stock price. Several studies suggest that positive earnings surprises not only lead to an immediate hike in a stock's price, but also to a gradual increase over time. Hence, it's not surprising that some companies are known for routinely beating earning projections. A negative earnings surprise will usually result in a decline in share price.

Next Day Price Change (%)

Next Regular trading session Closing price following Earnings result.

For After Market Close Earnings, It is a next trading day closing price. For Before Market Open Earnings, It is the same trading day closing price.

Why is it Important?

Next Day price change is a reaction of Earnings result.

Morgan Stanley Says These 4 Quality Stocks Could Be Smart Buys Right Now

Posted on Jul 29, 2026 by Ian Cooper

Morgan Stanley Says These 4 Quality Stocks Could Be Smart Buys Right Now

Investors looking for the best dividend stocks and quality stocks to buy now may want to pay close attention to Morgan Stanley’s latest recommendations. As market volatility continues and economic uncertainty lingers, the Wall Street firm says companies with strong cash flow, healthy balance sheets, consistent earnings, and reliable dividends are well-positioned to outperform over the long run. Among Morgan Stanley’s top stock picks are four industry leaders spanning consumer staples, energy, and healthcare that could offer investors a combination of stability, income, and long-term growth potential.

Rather than chasing speculative growth names, Morgan Stanley believes investors may be better served by focusing on companies with durable business models that can generate dependable returns regardless of market conditions. These businesses tend to have strong pricing power, lower debt levels, healthy profit margins, and a history of rewarding shareholders through regular dividend payments.

Here are four quality stocks Morgan Stanley likes at the moment.

Coca-Cola



Coca-Cola (NYSE: KO) is one of Morgan Stanley’s favorite stocks. 

The company recently reported better-than-expected earnings. It also raised its outlook for the rest of the year. Investors liked the news, and the stock jumped more than 4%. And Morgan Stanley says Coca-Cola continues to grow because people keep buying its products. The company has also been able to raise prices without hurting sales. In addition, Coca-Cola pays a dividend with a yield of about 2.4%.

morgan stanley-StockEarnings

Colgate-Palmolive

Colgate-Palmolive (NYSE: CL) is another company on Morgan Stanley’s list. The company makes everyday products like toothpaste, toothbrushes, soap, and other personal care items. These are products people buy no matter what the economy is doing. That helps make the company’s business more stable. Morgan Stanley believes Colgate-Palmolive still has room to grow even after a strong year. The company pays a dividend of about 2.3%.

morgan stanley-StockEarnings

SLB

SLB (NYSE: SLB) is an energy company that provides services to oil and gas producers. The company recently reported stronger-than-expected earnings and revenue. While some business slowed in the Middle East, strong demand in other parts of the world helped make up for it.

Helping, SLB says offshore drilling and higher activity in the United States helped boost its results. The company pays a dividend with a yield of about 2.35%.

morgan stanley-StockEarnings

Gilead Sciences

Morgan Stanley says Gilead Sciences (NASDAQ: GILD) could see strong sales from its HIV prevention drug called Yeztugo. The firm expects the drug to bring in about $1.1 billion in sales this year. That is slightly higher than what many Wall Street analysts expect. Gilead, expected to report earnings next week, also pays a dividend with a yield of about 2.4%.

morgan stanley-StockEarnings

Bottom Line For Morgan Stanley’s Top Picks

Morgan Stanley believes this is a good time to own strong, dependable companies instead of taking big risks on fast-growing stocks. The firm likes companies that have healthy finances, steady profits, and reliable cash flow. It also prefers businesses that pay regular dividends.

Right now, Coca-Cola, Colgate-Palmolive, SLB, and Gilead Sciences are four of Morgan Stanley’s top picks. While the market may still have some bumps along the way, the firm believes these quality companies could continue to reward investors over the long term.

Over the last 26 years, he’s taught thousands of investors how to trade news flow and herd mentality using a unique blend of technical and fundamental analysis. Cooper was among the few analysts to spot the financial crisis of 2008, the top of subprime and Alt-A, the death of Lehman Brothers, Bear Stearns, and New Century Financial, and even the Dow’s collapse to 6,500, as well as its recovery. He even called for gold to rally well above $1.500 when it traded under $600. At the moment, Cooper makes use of technical, fundamental and news analysis, to help individual investors grow their wealth. He’s a firm believer that hard work and thorough research will lead to investment success.

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