Zoom Video Communications Inc (NASDAQ: ZM), the company that made the highly popular Zoom videoconferencing platform is allegedly planning to introduce its own email and calendar services.
Although 2020 was one of the most challenging years due to the coronavirus pandemic, Zoom was one of the few companies that reaped big because people had to work offline. The online migration provided the visibility that the Zoom videoconferencing platform needed to elevate it to new heights. The company enjoyed so much success that its stock surged over 500 percent. New reports suggest that the company plans to extend its offerings to include an email and calendar service.
Anonymous sources claim that the company’s email product is already in development and that it will be ready for testing as early as 2021. It is not clear if the company has commenced development for the calendar. The two products will allow Zoom to expand its revenue sources, which will likely translate to more value for shareholders.
Challenging the big players
Going into the calendar and email business is a big move for Zoom particularly because the company will be competing with industry leaders such as Microsoft Corporation (NASDAQ: MSFT) and Alphabet Inc Class A (NASDAQ: GOOGL). Although Zoom’s decision to venture into email and calendar might seem like taking on too much, it will allow it to compete more effectively with the big players.
Both Microsoft and Google already have videoconferencing services that were disrupted by Zoom. The new offerings will allow the videoconferencing company to expand its suite of services, thus competing more effectively with the rivals. As far as the new offerings are concerned, there is scanty information out there. Hone would expect that Zoom would aim to offer something unique rather than offering similar services to those already available in the market.
Uniqueness has so far allowed the company to win the market through videoconferencing. A similar creative approach with its calendar and email offerings might allow it to achieve a hat-trick and garner a wider market.