Weibo Corp (NASDAQ:WB) recovery continues to gather pace in line with the ongoing Chinese economic recovery in the aftermath of the COVID-19 pandemic. The China-based messaging and content app has seen its market sentiments improve significantly, on investors reacting to the China’s economic growth.
Weibo Recovery
The stock is up by more than 10% since it reported impressive second-quarter financial results that affirmed ongoing recovery in the aftermath of the pandemic. With the pandemic situation in China being brought under control, the company is expected to post impressive numbers heading into the year-end.
Weibo is seeing a solid recovery in the brand advertising business. The recovery has been aided by more brands embracing the company’s differentiated social marketing solutions highly effective in connecting with the broader audience.
The Chinese company has achieved significant milestones in recent months as it continues to invest for the future. For starters, it has enhanced its video content distribution to users. In return, the company has seen an increase in the amount of time that people spend on the platform. The initiative has also bolstered the company’s overall acquisition efficiency.
Core Business Growth
Similarly, Weibo has solidified its strength in the content operation of social events. Focus on location-based content operation has helped the Chinese company enhance user acquisition capability in local markets. The company has also upgraded the distribution mechanism for local content submitted from local Media.
Likewise, Weibo has seen an uplift in user interaction and the willingness of people to post on the platform. The total number of users who post on the network has increased by between 30% and 50%. The Chinese Twitter has also emerged as a crucial platform for fulfilling users’ needs amid video content consumption prevalence.
The Chinese messaging app sentiments have also been impacted by a confirmation that parent company Sinai is planning to go private as part of a $3 billion buyout deal. The deal represents an 18% premium. The deal is being spearheaded by companies affiliated with Chief Executive Officer Charles Chao.