It’s the end of the road for Twitter Inc. (NYSE: TWTR) live-streaming app Periscope. The social networking app says it has made a difficult decision to shut down the app as most of its features have been integrated in the main Twitter app.
Periscope Shutdown
In a blog post, Twitter insists that Periscope app has been in an unsustainable maintenance mode for quite some time. Increased cost of maintaining the app has been compounded further by declining usage. The company also insists that live video has the potential to enjoy a wider audience within the Twitter product.
Twitter has already started blocking new sign-ups to the live video streaming app. However, the app is to continue operating until March of next year. Users will be able to download an archive of Periscope videos and any other data before the app is shuttered completely.
In addition, Twitter has confirmed Periscope website will remain active but serve as a read-only archive of public broadcasts. Once it is terminated, Twitter will continue offering live video streaming through the integrated Twitter Live feature.
Focus On Twitter App
Twitter bought Periscope in 2015 at the peak of live broadcasting. At launch, the app was a viral streaming service. However, it was not long before people lost touch with the app as the focus shifted to other live streaming services such as Twitch.
The last nail on the coffin on Periscope prospects was when Twitter started integrating most of its live video streaming features on the main Twitter app. In recent years, Twitter has moved a good chunk of Periscope’s core capabilities into the Twitter app, conversely making the app redundant to many users.
Periscope's demise does not come as a surprise. While the app did face stiff competition in the live video streaming service, Twitter’s in action in strengthening its capabilities could have played a role in its demise.
Similarly, Twitter boasts of a track record of acquiring video services and subsequently discontinuing them after integrating most of their features into its main app. In 2012 it acquired Vine before discontinuing it in 2017.