U.S Jewelry giant, Tiffany & Co. (NYSE:TIF), can heave a sigh of relief after French luxury giant LVMH completed its takeover. LVMH has paid $15.8 billion after initially plotting to walk away from the deal sitting mismanagement and valuation concerns.
Tiffany-LVMH Merger
Under the terms of the agreement, Anthony Ledru who currently runs the Louis Vuitton business in the U.S is to take over as the Chief Executive officer of the combined company in the U.S. He has previously worked at Tiffany and rival jeweler Cartier.
The merger plans were first announced early last year before the COVID-19 pandemic came calling. Negotiations stalled as the pandemic took a toll on Tiffany forcing LVMH to rethink its plans to expand into the U.S market.
Tiffany was forced to sue the French luxury giant after it emerged it was stalling on the deal. The French company also hit back suing the U.S jewelry giant in France. In the lawsuit, LVMH founder alleged that Tiffany was mismanaged and had dismal prospects.
He went on to allege that the New York Jeweler was no longer the business they sought to buy. Tiffany soon hit back insisting that the French company’s arguments were simply a blatant attempt not to pay the agreed $135 a share.
LVMH Affirms Tiffany Plans
The standoff has since been resolved and the two brands look set to merge. The $15.8 billion paves the way for The French luxury giant brand to expand its footprint into the U.S mostly focusing on the jewelry sector.
Tiffany has made a name for itself on inventing the modern engagement ring. However, the company operations have stalled in recent months amid store shutdowns owing to the pandemic LVMH is expected to review everything in a bid to revitalize the brand.
LVMH is expected to focus more on online sales as traffic to stores is on its death bed amid the lockdown and social distancing policies put in place to curb the spread of the virus. In addition to focusing on online sales, the French company is expected to raise its profile among younger buyers and customers in China.