Roku Inc (NASDAQ:ROKU) is one of the few companies that have successfully secured a place for themselves in the home entertainment segment. Roku has particularly become a popular platform for content consumption thanks to its similarly named platform.
Such success so far might be attributed to Roku’s support for third-party streaming platforms such as Fire TV from Amazon.com, Inc. (NASDAQ:AMZN), Netflix, Apple HomeKit, and so on. However, The recent launch of Roku wireless speakers highlights a grand plan that seems to be focused on not just a strong visual experience but also a great audio experience.
The focus on home audio
Roku recently unveiled its Roku Wireless speakers and there is an interesting aspect about them. The speakers can be controlled using the major voice assistants including Apple's Siri, Amazon's Alexa, and the Google Assistant. This means that the speakers combined with the Roku platform will offer a level of integration between systems than has ever been achieved before. All this is tailored towards providing a superior user experience while making Roku more attractive to the masses.
The combination of the audio component with the visual aspect presented by the Roku platform highlights Roku’s grand plan. It also explains the bargaining power that Roku has with regards to the rollout of TVs with its interface, such as TCL. The latter happens to be a mainstream brand that is highly popular in the U.S and other markets. This means that people are interested in what Roku has to offer and this could be an insight into the company’s future.
Roku TVs combined with the Roku speakers means that the company will have a bigger share of the market and this is great especially for attracting advertisers and partners. The strategy has been flying under the radar but looking at it from this perspective reveals just how powerful Roku could become if the strategy pays off. The company could potentially be working towards other projects that may allow it to secure a bigger piece of the pie. Nevertheless, the existing strategy has worked so far and it is an interesting take on the entertainment segment.