Intel Corporation (NASDAQ:INTC) has been the leading processor manufacturer for the PC segment but the competition has been eyeing the top spot and things have been looking particularly grim for the company this year.
Intel’s lead in the processor industry has been at stake particularly due to heavy competition from Advanced Micro Devices, Inc. (NASDAQ:AMD). The latter unveiled a strong lineup of Ryzen chipsets that rival Intel’s offerings. AMD has thus proved to be a formidable rival but Intel is not about to let go of its lead that easily and it has a plan.
Intel unveils its 11th gen processors
Intel recently unveiled its 11th gen processors codenamed Tiger Lake as its answer to AMD. The flagship 11th gen processor can perform roughly 20 percent better than the previous-gen flagship SoC, which means that this time Intel is not holding back. However, Intel did not stop there. It also unveiled its new Intel Xe 12th Gen GPU which is also quite a powerhouse. The new 11th gen i7 is a quad-core processor with 8 threads, a base clock of 3 GHz, and a boost clock of 4.8 GHz. Meanwhile, the Iris XE graphics card has a graphics boost clock of 1.35 GHz.
The new releases, both the CPU and GPU represent a key aspect of Intel’s strategy through which it intends to compete more effectively, not only with AMD but also with NVidia. The latter recently announced that it struck a deal to acquire chip manufacturer ARM in a move aimed at boosting its competitive capacity. Intel’s recently announced powerful CPU will allow it to handle the competition much better.
Intel believes that the combination of powerful CPU and GPU performance will allow it to have a strong and compelling offering for its partners in the PC market. The company also hopes that it will also be a strong enough combo to facilitate strong retail figures amid the heavy competition. This is a win for PC customers because the competition among the key players is forcing manufacturers to up their game.