iRobot Corporation (NASDAQ:IRBT) achieved favorable financials in 2020 thanks to a solid strategy and business execution despite the challenging economic conditions that prevailed during the year.
Colin Angle, the company's CEO, pointed out that the secret to the success attained in 2020 was a combination of factors such as robust execution, marketing, a solid supply chain, and strong demand for its products. Those factors allowed the company to tap into huge revenue growth opportunities in the market with as much as 25% revenue growth in key markets.
The increased demand was not a surprise considering that people adhered to the stay-at-home measures during the pandemic, resulting in more need for cleaning. There was an uptick in passive cleaning as people worked from home, thus creating more demand for iRobot’s floor cleaning robots. The company’s connected customer base also increased by 80% during the year.
"It is gratifying to see that our efforts to differentiate our floor cleaning robots with innovative features and functionality that support the fluid lifestyles of their owners are resonating in the marketplace," said Mr. Angle.
4Q2020 was critical for the company because it was during those three months that the company surpassed a key milestone of 35 million robots sold. During this period, iRobot launched the Roomba Combo, a new robot that can mop and vacuum at the same time. It was initially launched in select European markets and is expected to be a hot seller in the market courtesy of its dual features.
iRobot’s performance outlook
iRobot’s performance in 2020 underscores its strong business model and futuristic approach to household vacuum cleaners. It also highlights the strong market uptake for its products. The company is optimistic about its performance in 2021 and remains confident that it will continue to enjoy strong growth moving forward.
The company has also been expanding its market beyond the U.S, with markets such as Malaysia demonstrating significant uptake. However, tapping into new markets can be a challenge, especially due to tariffs. iRobot has been working on solving the tariff challenges by investing heavily in areas that will help offset the tariffs while improving profitability.