Groupon Inc. (NASDAQ:GRPN) has felt the full wrath of the COVID-19 pandemic. It's core business that revolves around connecting merchants and consumers has come under pressure on various business sectors coming to a halt. The stock’s sentiments have also edged down, with the stock down by more than 30% for the year.
Growth Strategy
Amid the COVID-19 pandemic, the e-commerce technology company has made significant progress as it seeks to safeguard its long-term prospects as an e-commerce technology company. In the aftermath of the epidemic, Groupon has launched a growth strategy focused on driving customer purchase frequency and unblocking the current marketplace flywheel.
Delivering core merchant and customer value propositions is also at the heart of Groupon growth strategy. As part of the growth strategy, the e-commerce technology company is also focused on expanding its inventory levels, which is key to future billings growth. Focus is also on modernizing the marketplace to improve merchant and customer experiences.
On the consumer side, the e-commerce technology company has launched new features to drive customer engagement, including search and navigation enhancements. On the merchant side, Groupon has launched a self-service campaign builder that allows merchants to go live with a new inventory offering in less than 24-hours.
In the recent quarter, Groupon increased its inventory levels by 50% in key test markets, having also launched several product features. The company also drove sequential quarterly billings growth and continued to take costs out of business.
Disappointing Q3 Results
Groupon is coming from a third-quarter, whereby it posted a year-over-year decline in revenue and earnings. Revenue was down 39% coming in at $304 million against $310 million expected by Wall Street. Gross profit was also down 42% coming in at $160 million. Adjusted net earnings topped estimates coming in at $4.5 million or 0.15 a share against $a $0.55 net loss expected.
Ami the disappointing third-quarter results, Groupon has made significant progress as it seeks to transition parts of its business into a third party marketplace model. The company is working on a multi-phase restructuring plan that seeks to cut on costs and generate $140 million in savings before the end of the year and $200 million in 2021.