Facebook, Inc. (NASDAQ:FB) tactics of buying companies that pose danger to its monopoly of the social networking space, is the subject of growing regulatory scrutiny. Lawmakers and more than 40 attorney generals are increasingly pushing efforts to break the company to clamp its dominance.
Facebook Regulatory Scrutiny
Federal and state prosecutors are pushing efforts to have Facebook spin-off some valuable assets, including WhatsApp and Instagram. According to the lawsuits, the purchase of the two apps amounted to antitrust violations as the networking giant did so, to clamp down on competition.
The Federal Trade Commission and 48 state attorney generals have asked judges to issue an order for the spin-off of the photo-sharing app Instagram and the messaging service WhatsApp. In the lawsuits, the FTC sights an n email from Facebook CEO Mark Zuckerberg made in 2008 that stated, “it is better to buy than compete.
Similar correspondence have been shared, indicating that Zuckerberg has always echoed his support for acquiring rival apps as a way of neutralizing competition. The latest wave of lawsuits alleges that Facebook's actions have only deprived users of innovations, quality improvements, and consumer choice when it comes to social networking apps.
Crippling Competition
According to the FTC and state attorney general’s, divesting Instagram and WhatsApp from Facebook is a sure way of ensuring end consumers enjoy better products at lower prices. The idea is to increase competition in the networking space instead of letting Facebook enjoy the dominance it has over the years.
In addition to consumers' defense, the FTC, in its lawsuit, also alleges that Facebook's monopoly has also hurt advertisers a great deal. The fact that the tech giantis in full control of all the biggest networking apps leaves it with an unfair advantagein setting up the price that advertisers must pay to access the vast user base in the space.
Facebook has already downplayed calls for it to divest WhatsApp and Instagram. In its defense, the company insists the regulators pushing the wave of lawsuit’s had a chance to block the acquisitions but chose not to.