Facebook Inc. (NASDAQ:FB) has moved to avoid controversy, as was the case in the run-up and after the 2016 U.S presidential election. The social networking giant was accused of allegedly fuelling the spread of misinformation and fake news that reportedly affected the outcome of the election. Likewise, the company has confirmed things will be different this time around.
Facebook Election Ads Restrictions
The embattled social networking giant has confirmed it will ban any ads that wrongly claim victory ahead of the official declaration. In addition to blocking ads that claim victory, the networking giant will also ban any ads that claim rampant voter fraud could alter the outcome of the elections.
The statement comes amid growing concerns that it could take some time before the actual winner is known, given that most of the voting will take place via the mail-in-ballots. Amid the mail-in-voting process, the electoral process is expected to take much longer, given the amount of time needed to count all the votes.
There have been concerns that more democrats will vote than republicans creating scenario whereby President Donald Trump could declare himself as the winner, a move that could sow doubt about the actual outcome.
In addition, Facebook will not air any new political ads seven days to the November elections. The ban is part of the companies push to protect against any form of election interference. In the aftermath of the 2016 elections, the company was the subject of allegations for reportedly providing a platform for foreign adversaries to interfere with the U.S elections.
Election Interference Control Mechanism
To protect against election interference, Facebook has already launched a Voter Information Center which appears at the top of Facebook and Instagram feeds. The widget contains all the accurate information and videos on how to vote.
The social networking company will also provide a live feed showing official election results as they become available. It has also affirmed its commitment to removing any posts that contain clear misinformation about voting and the COVID-19 pandemic.
Facebook joins Google, which has also confirmed it will ban any election ads after the election on November 3.