Inspire Brands has reached an agreement to acquire Dunkin Brands Group Inc. (NASDAQ:DNKN) for $8.76 billion. The all-cash deal values the owner of Dunkin’ Donuts and Baskin Robins at $106.50 a share, representing a 20% premium to October 23, closing price.
Dunkin Brand Acquisition
According to Dunkin Brands Chief Executive Officer Dave Hoffman, the 20% premium should bring meaningful value to shareholders. Likewise, he expects Inspire Brands to continue driving growth for franchisees while remaining true to all that is unique and special about Dunkin.
Dunkin Brands Joins Inspire brands with a portfolio of 12,900 Dunkin restaurants and more than 8,000 Baskin Robin stores. Likewise, it should strengthen the Inspire Brands portfolio that currently includes 11,000 restaurants.
In addition, Dunkin Brands should help Inspire brands to scale its international presence while adding more than 15 million loyalty members. Inspire Brands has, in the recent past, resorted to bolstering the digital operations of its underlying units.
Enhancing Dunkin Brands' digital operations is highly needed as it tries to bounce back from the COVID-19 shocks. In the first half of the year, the company’s revenue base took a hit as sales tanked with the closure of outlets amid lockdown restrictions.
Shrugging COVID-19 Shocks
The posting of a surprise increase in sales in the recent quarter underscores the impact of digital investments made in recent months. With the investment, the company has already started offering contact-free takeout as well as drives through services.
The acquisition should allow Dunkin Brands to navigate the embattled restaurant business that has been hit hard in the aftermath of the COVID-19 pandemic. One in six restaurant chains gave closed permanently on the COVID-19 epidemic taking a toll on traffic to such outlets.
Dunkin Brands has strengthened its operations on drive-through options that have proved to be more appealing than long meals in restaurants. The restaurant chain has driven-through windows in about 70% of its restaurants, having invested a great deal in digital ordering tools to promote low-touch service.