Mainland China provides a great and substantially large market.
Los Angeles based company Beyond Meat Inc (NASDAQ: BYND) is trudging on towards expanding into China even in times of caution and economic grind-halt such as now. The very lucrative opportunity to move into a large and as vast market as China was too good an opportunity to turn down. Beyond Meat are establishing two manufacturing plants that will be hitting the road in churning out products from as early as the beginning period of the coming year.
This did spring up many obstacles for the company as CEO and founder. Ethan Brown stated that it's not really about moaning about the size and magnitude of the problem; rather, it identifies a solution to the problem.
The company had already kicked off and gotten a taste of the Chinese market by giving them a taste of one of their flagship bites, the Beyond Sausage. This was achieved by agreeing with global mega food outlet Starbucks. Starbucks put out a notification that it would add plant-based foods and beverages to their catalog in order to satisfy a new trend that might pop up of more conscientious consumers. It was partnering with Beyond Meat, their rivals also hailing from Los Angeles, Impossible Foods, and including Oatly. It also applied the same to the markets in Singapore, New Zealand, Taiwan, and Thailand.
Beyond Meat whose, officials couldn't make it to China in person due to the complications and restrictions on travels caused by the pandemic, got massive assistance from ex CEO of Yum China, Micky Pant. Pant is also occupying the capacity of senior advisor for Beyond Meat. CEO of Beyond Meat, Ethan Brown, also pointed out that he would strive extremely hard to ensure that the products are tailor-made for the Chinese as opposed to transferring the American taste.
Need for plant-based food products could also be on the rise in China, especially after publications that the COVID 19 virus originated from meat-based products in one of the wet markets in Wuhan province.