Best Buy Co Inc. (NYSE:BBY) is ready to rival Amazon.com, Inc. (NASDAQ:AMZN) when it comes to Black Friday deals, joining some big players in the anti-Prime Day sale party. The retailer has already confirmed it will offer dozens of deals from its Black Friday ad, much earlier than scheduled.
Black Friday Deals
The idea is to ensure that Best Buy deals run concurrently with Amazon Prime day offers on October 13 and October 14. Best Buy intends to make available much earlier, including 4K TVs and laptops, among other products.
While 2020 has been bizarre by all standards, Black Friday has been pushed much earlier as retailers respond to what threatens to be a subdued shopping season. Millions of American has lost their jobs owing to the COVID-19 pandemic. Similarly, Congress has struggled to reach a consensus on a new stimulus plan that would have bolster consumers' purchasing power.
Facing subdued shopping power, retailers have to offer great discounts in a bid to entice consumers. Best Buy is planning to offer a 70-inch 4K Smart TV for $530 down from $750. Laptop is discounted to as low as $120, while JBL Free True Wireless will be made available for $70 down from $150.
Retail Competition
The Best Buy deals will come with a Black Friday price tag. Anyone who purchases an item and it goes on sale at a better price Before November 28 will get the price difference reimbursed. Likewise, the retailer has an extended holiday return period through January 16, 2021. Any faulty products can be returned during this period.
Best Buy is planning to issue its Black Friday deals list later in the month. The retailer joins a number of retailers that are also planning to offer bumper deals ahead of Black Friday in a bid to take on Amazon Prime Day. Target Corporation (NYSE: TGT) is also planning to offer Black Friday much earlier, and so is Walmart Inc. NYSE: WMT's Big Sale. The idea is to compete against Amazon taking over the retail space in the wake of shopping patterns switching to online.