It’s a battle-royale between Apple Inc. (NASDAQ:AAPL) and Facebook Inc.(NASDAQ:FB) . The two tech giants have been feuding ever since the iPhone maker introduced tools that let users detect and block advertisers that track them across different apps. The tool was seen as a direct swipe on Facebook, which makes billions of dollars from tracking users and selling ads to them.
Facebook vs. Apple
The feud appears to have inched a notch higher in the wake of the European Union Commission unveiling a new set of rules designed to govern companies that act as gatekeepers in the digital sector as well as address illegal and harmful content.
Digital Markets Act and the Digital Services Act are the new set of rules designed to keep tech giants in balance in Europe. The company’s head of global affairs, Horacio Gutierrez, says the DMA and DSA riles are a significant step towards fostering innovation and competition on fair terms in Europe.
In a jibe directed at Apple, the Facebook spokesman said they hope the new set of rules will set boundaries for Apple. The tech giant controls an entire ecosystem made up of app store apps developers and consumers. In the recent past, there have been claims that Apple uses its power to harm developers and consumers.
Antitrust Laws Support
Like Apple, Facebook has also been at crossroads with regulators over its inability to fight misinformation, hate speech, and extremist content in its main app. While the new EU rules also take aim at its core business, the social networking giant says it welcomes them.
The proposed laws await approval by the European Parliament before coming into effect. A number of companies have echoed their support for the new laws, having felt the full force of tech giants wielding too much power.
Spotify Technology SA (NYSE: SPOT) has already given a thumbs up to the new rules as they come at a time when it is entangled in an antitrust lawsuit against Apple. The streaming service has always insisted that Apple Music has an unfair advantage over rivals in the streaming business.