Amazon One is the latest identity technology taking the tech sphere by storm. The palm recognition technology unveiled by Amazon.com, Inc. (NASDAQ:AMZN) allows people to pay for items with the palm of their hands being used as the signature for signing off credit cards transaction.
Amazon One Features
Amazon One works by simply analyzing people's palm, focusing on the hand's shape and veins' configuration under the skin. The technology can verify one's identity just as is the case with facial recognition in a matter of seconds.
The palm signature is to be used on Amazon stores in Seattle, with the company planning to unveil it in other stores in the future. However, the big plan is to enhance the palm signature technology beyond palm-based payments.
Amazon's big plan is to have Amazon One used as a replacement for tickets at music and sporting events. Given that it operates as other biometrics, it could also be used as a replacement for office keycard instead of scanning cards.
Amazon One Potential
As it stands, Amazon One has what it takes to be an identity technology that will take biometric identification to another level. The technology stands out because the information used to identify someone is not easily observable, unlike the face or ear print.
While fingerprints can be picked up upon someone touching an object, Amazon One relies on veins structure, which no current identification technology does. Likewise, the information collected by Amazon One makes it possible to check whether one is dealing with a real living person. As it stands, nothing beats palm or vein recognition when it comes to biometrics.
Amazon has confirmed that any data collected by Amazon one will be stored on the cloud. In this case, Amazon will have to be extremely careful with how it handles such data. In Europe and the U.S, biometric information is protected with very stringent laws. Some of the laws state that a company must get informed consent before storing such data.