Silicon Valley is home to some of the biggest tech companies wielding significant power in their respective field of operation. Contrary to perception, tech giants are not always competing against each other. In a bid to safeguard their edge and future, the companies have inked strategic partnerships as well. Alphabet Inc. (NASDAQ: GOOGL) and Apple Inc. (NASDAQ:AAPL)’s partnership has come under immense scrutiny in recent years amid antitrust concerns.
Apple-Google Search Pact
More than 15 years ago, Apple and Google inked a deal that would turn out to be a lucrative business for the two companies. The agreement saw Google’s search engine become a preselected search engine for iOS devices.
In return, Google has ended up paying Apple billions of dollars to have its search engine set as the default search engine. As of 2014, Google paid Apple $1 billion to have its search engine in iOS devices; the figure has since increased to between $8 billion and $12 billion over the years.
Fast forward, the deal is in jeopardy as antitrust authorities have lodged a lawsuit against the search giant for deploying illegal tactics to protect its monopoly and competition on web search. The fact that iOS users can only use Google search has gone a long way in stifling competition when it comes to web search.
DOJ Antitrust Lawsuit
Nearly half of Google’s search engine comes from iOS devices after Apple denied access to other search engines. It is feared that Apple ending its pact with Google will be detrimental to the search engine, given the amount of revenues it generates from ad spend.
The Justice Department, in its lawsuit, is seeking to block Google from entering into such pacts that have only stifled competition in the search business. Currently, Google handles 92% of the world's internet searches, which antitrust officials insist is not healthy.
The Justice Department lawsuit has already received support from a number of big brands that insist Google's practices have continued to affect their business. Online businesses, Yelp Inc. NYSE: YELP and Expedia Group Inc. (NASDAQ: EXPE), have always complained that Google's search dominion enables it to charge advertising fees even when people simply lookup for their names.