Alphabet Inc. Class (NASDAQ:GOOGL) has made a name for itself on the search result business. Its pursuit of growth on hardware, especially on smartphones, appeared to have ended in premium tears. The pixel premium experiment failed to pick as the etch giant capitulated amid stiff competition. The tech giant opted to go slow on the pixel experiment after feeling Apple Inc. (NASDAQ: AAPL)'s full force.
Fast forward, Google is once again looking to take Apple head-on with a new Pixel device that it hopes will be a game-changer as focus shifts to 5G devices. Pixel 4A, 5G, and Pixel 5 are Google’s latest innovations that aim at Apple’s weak points in the smartphone business. As Apple prepares to launch 5G powered iPhone 12, Google is ready to get a head start.
Google has specially set sight on the mass market by pricing its devices hundreds of dollars less to their high-end devices. Likewise, it should be a competitive edge for people and businesses looking to give 5G devices a test. The new Pixel smartphone will go for $150 and $300 below Apple's pricing, which should excite the broad market not ready to spend thousands of dollars on a smartphone.
Google New Phones
Google has made sure its new smartphones pack everything that people have been yearning for, on next-generation smartphones. For starters, the Pixel 4A 5G going for $499 will come with a 6.2 inch OLED screen and a 6GB RAM. It will come housed in a plastic body and won’t be water-resistant. The smartphone will come with sub 6GHx 5G support compatible with the current 5G network.
Pixel 5, on the other hand, will pack a 6-inch OLED screen 8GB RAM and a water-resistant aluminum body. The smartphone will support the 5G network thanks to sub-6GHz 5G. The two phones will ship with 128 GB of storage.
With the above features, Google is well-positioned to fight for market share against market leaders such as Apple as consumers turn to 5G enabled devices. Competitive pricing is an edge that should work to Google’s advantage in its fight for smartphone sales.