Google, a subsidiary of Alphabet Inc Class C (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) have strategically placed themselves as the dominant players in the mobile segment through the Android and iOS operating systems. However, they have been implementing rules that smaller app developers believe to be unfavorable, causing an uproar.
The smaller app developers claim that the two companies have been exercising too much power against them due to their dominant position. This has been rubbing developers the wrong way. For example, Apple has been accused of charging high rates on apps. There have even been lawsuits launched against Google and Apple, such as the lawsuit launched by Fortnite for breaching antitrust regulations. Another developer called Epic Games is also locked in a legal tussle with Apple to breach commission guidelines on the app store.
The birth of a new app ecosystem
Independent developers feel that they have had enough oppression by the two software and tech giants that they have decided to form a coalition. There is oppression, an uprising will inevitably occur, and this is what is happening with app developers. Some of the app makers have agreed on a coalition to form a non-profit app platform.
Some of the app developers who have already joined the coalition include Match Group, European Publishers Council, Epic Games, Deezer, Blockchain.com, Blix, and Basecamp. The coalition might not have been much of a threat to Apple and Google if it was not for the trade war between China and the U.S. Huawei which is one of the leading phone manufacturers of mobile phones found itself in the middle of the trade war and is no longer allowed to work with Google. The Chinese tech giant announced plans to roll out its own operating system.
Huawei's announcement meant that another major global player was about to introduce an app ecosystem that could rival Android and iOS. If Huawei collaborates with the coalition of app developers, it could take on the competition. This is a huge threat to Apple and Google's app dominance, especially outside the U.S.