Ford Motor Company (NYSE:F) just announced its 4Q2020 earnings about a week ago highlighting $36.0 billion revenue and more importantly, its roadmap for the future which seems heavily focused on EVs.
The company’s transition to EVs is more apparent now than ever before and 4Q2020 was a critical period for that shift. This is because it is the same period that the company commenced deliveries for its new additions to its lineup, key among them, the Mustang March E and the E-Transit electric van. The latter is the company’s first offering for the commercial market and the former is the company’s first electric vehicle that targets the consumer market. The two represents Ford’s offensive against other EV makers.
Ford also launched other vehicles that contribute to significant revenue generation for the company. such as the new F-150 and the new Bronco Sport. Despite the launch, the automotive manufacturer has resolved to boost its investment in EVs. The past decade has demonstrated that the EV market has heavy demand and is currently underserved. The call for cleaner and more environmentally friendly solutions and strict emission standards also seem to have sealed the fate for ICE vehicles which are gradually going the way of the dinosaur.
What does the future hold for Ford?
“The transformation of Ford is happening and so is our leadership of the EV revolution and development of autonomous driving,” stated Ford CEO, Jim Farley.
The CEO also added that the company will invest a total of $29 billion in resources necessary to bolster its presence in the EV and AV segments. Ford expects to generate between $8 billion to $9 billion adjusted EBIT which is significantly higher than the $2.8 billion adjusted EBIT that the company reported the full year 2020. The company’s expectations for better performance in 2021 are pegged on the ongoing economic recovery and also the adjusted product lineup which now includes EVs.