Tesla Inc (NASDAQ:TSLA) has just announced the next major step in the grand scheme of things and yes, it involves the launch of a new electric vehicle that will be even more affordable.
The electric vehicle manufacturer seems to be sticking to the same formula for securing dominance in the EV market. To sum it up, the company started by making a powerful electric sports car, sold it, and used the proceeds to make a less expensive luxury sedan, sold those really well and the trend has since then continued. The eventual goal has been to use that formula to make affordable cars and to become the dominant player while at it.
Tesla’s formula as this far proved to be quite effective and if all factors are held constant, it will continue to enjoy the success by launching another electric car that will be more affordable. The company’s CEO, Elon Musk recently announced that Tesla is working towards developing an electric car that will be priced at $25,000.
Why is this a big deal for the EV market?
Tesla plans to roll out the affordable EV car within the next three years. It will be a landmark achievement for the EV industry if the company manages to achieve this, because it means more people will afford to drive an electric car. EV has previously been more expensive than their ICE counterparts because of the high cost of production. Tesla has been working towards controlling more aspects of the production process to reduce the cost of parts.
If Tesla can manage to achieve the goal of making an electric vehicle priced at $25,000, then it will not only have a more secure leg-up over the competition, it could single-handedly carry the win for the EV industry over the ICE industry. The formula clearly shows that Tesla has all-along been eying the mass production of EVs in a cleverly thought-out approach on how to checkmate the ICE industry.